Abstract:

In the "New Normal" economy, Yunnan's economic growth has slowed down with its internal driving force weakened. It is
extremely important to expand consumption, especially that of the vast number of rural residents, in order to maintain the economic
growth to a certain level. From the two perspectives of consumption aggregate and structure, the present paper probes into the
consumption activities of rural residents in Yunnan province, which provide empirical materials and references for further expansion
and the growth point cultivation of rural consumption.

Key words: rural residents, consumption, status quo